Art Direction & Visual Design
As Senior Art Director at Firewood Marketing I teamed up with strategy, copy and senior level directors to develop creative on a wide range of Google products including Google Play, Google Pay, Cloud and many more. Most of the email campaign work was extremely complex with multiple rollouts spanning multiple product verticals. I worked on a wide variety of media including print, web, animation, email and identity.
Following are just a few examples of email campaigns, intended to build awareness about the Play Store. I used inviting and fun illustration and animation to bring the campaign to life.
Google Play Discover
A series of emails with the goal of letting users know about the Discover functionality built into androids OS. Users are able to customize Discover to suit their individual interests. It's all about the journey.
Google Play Points
Each drip was to be sent at specific dates to create a buzz surrounding the Play Store.
Voice of Consumer Brand Identity
Voice of Consumer brand identity created for an in-house Google team to sell their idea to top stakeholders of using consumer input to improve Google products. I added the lines to visually represent sound waves and used the “O” as voice bubble.
Google SMB Posters
These posters were created to build awareness of Google’s new style guide and were hung in Google conference rooms and cafés. The stakeholder is a huge movie fan so teaming up with copy I created and illustrated a series of film-related concepts incorporating branding humor. The client liked them so much we had a full set printed and framed for his home.