BUSINESS DEVELOPMENT MATERIALS + EVENTS
At Firewood Marketing, I played a central role in orchestrating a wide range of events, from client-focused gatherings to internal social events for employees. As the primary creative lead for these initiatives, I was responsible for conceptualizing, designing, and executing the majority of our event campaigns. Whether it was curating the visual direction, crafting engaging marketing materials, or ensuring the overall aesthetic and messaging resonated with the target audience, I took pride in driving the creative vision for each event. These events were not just about bringing people together—they were strategic opportunities to build relationships, strengthen the brand, and create memorable experiences that aligned with both client and company culture.
FIREWOOD HOLIDAY PARTY
As Senior Art Director at Firewood, I was entrusted with the creative responsibility of conceptualizing and designing all visual assets for the company’s 2018 holiday party, an event that hosted over 400 employees at the iconic Regency Ballroom in San Francisco. With a focus on crafting a memorable and engaging experience, I centered the event’s theme around an urban graffiti concept, which I felt would evoke a sense of boldness, creativity, and energy—perfect for celebrating the diverse and vibrant culture of our team.
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From the event’s key visuals to environmental graphics, I carefully applied the graffiti-inspired aesthetic to every aspect of the design. This approach not only transformed the venue into an immersive environment but also created a cohesive, branded experience that resonated with our employees and set the tone for the evening’s festivities. I worked closely with the event planning team to ensure the visual elements integrated seamlessly with the overall event experience, from interactive signage and digital screens to printed materials and stage design, ensuring that every touchpoint reflected the unique spirit of Firewood.
The end result was an event that didn’t just feel like a typical holiday party, but rather a creatively charged celebration that reinforced our company’s innovative culture and left a lasting impression on everyone in attendance.
REGENCY BALLROOM EVENT CONCEPTS
THE SET-UP
FIREWOOD CLIENT EVENTS
Typically held at the over-the-top posh penthouse sweet at the Fairmont Hotel, these events were a way for Firewoods top brass to engage with existing clients and find new ones.
