HELLO, I'M RANDY ROCCHI
A SAN FRANCISCO + BAY AREA BASED DESIGN DIRECTOR

AN EXPERIENCED MULTIDISCIPLINARY CREATIVE WHO’S PASSIONATE ABOUT MAKING SMART, THOUGHTFUL AND ENGAGING EXPERIENCES THAT TELL THE UNTOLD STORIES OF PURPOSE DRIVEN BRANDS – HOW THEY'RE UNLIKE ANY OTHER, AND WHY THEY MATTER.

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CREATIVE DIRECTION + DIGITAL STRATEGY / UX + UI DESIGN / PRODUCT DESIGN + CX STORYTELLING / DESIGN SYSTEMS + PATTERNS / BRAND VOICE + VISUAL EXPRESSION / USER RESEARCH + PROTOTYPING / CREATIVE TEAM LEADERSHIP + OPERATIONS / TEAM BUILDING + MENTORING / CLIENT PARTNERSHIP + NEW BUSINESS / CROSS DISCIPLINE COLLABORATION / HANDS-ON EXECUTION

 

I'm currently contracted as Design Principal and UI lead at BioMade to help reimagine the customer experience and other digital acquisition and conversion experiences.

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Previously, I worked for TA Digital which was acquisitioned  by Credera, a leading global digital transformation and customer experience consultancy that is part of the Omnicom network. As Senior Art Director, Experience Design & Creative, my role was to oversee, direct, and execute digital creative strategy, UX, and UI design for companies spanning multiple cross-channel marketing initiatives. I managed both on and off-shore teams spanning the east and west coasts of the US and India.

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Before Credera, I served as creative lead for one of the most innovative creative agencies in San Francisco, Firewood Marketing. Operating in-office out of San Francisco, I oversaw all creative development, execution and delivery for Google Play,. My other primary clients included YouTube and Waze, as well as new business development efforts across the Firewwod network.

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​Beyond Firewood, I have served as Creative Director and creative lead for many other proven agencies & companies including Pentagram Design, Design Within Reach, Autodesk, Liquid Design, Facebook, Intuit and Shutterfly. I've led creative efforts for teams across North America, Europe and Asia, and have developed award-winning creative strategies for top global brands such as Bianchi, Kodak, Pixar, Speck, Google, Louise Roederer Champaign, MacWorld, Chilis and more.

 

Before contracting, I co-founded Personico Design Group – an independent brand strategy and design agency who's focus was to help businesses realize greater clarity, differentiation and growth through elegant visual ideas and thoughtfully crafted digital experiences and narratives. As Managing Partner and Executive Creative Director, I oversaw all integrated creative and design, CX/UX/UI, and client delivery as well as company operations and financials. Based in San Francisco, we worked with clients who were at moments of profound brand evolution, redefinition, or launch. Our primary clients were United Health Care Pro Cycling, Kaiser Permanente, Silver Legacy Resort and Eldorado Resort.

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In my spare time I am a working fine artist who shows across the U.S. and Europe. 

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Now accepting contract or freelance opportunities. Contact me for availability.