WEBSITE REDESIGN

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SHRM (Society for Human Resource Management) is a family of over 15 trusted HR brands with a shared purpose: to partner with professionals to improve the workplace. SHRM helps its partners deliver the best possible HR experience through industry-leading tools and education while also maximizing human potential. However, their current digital narrative and global platform didn't reflect this vision.​

 

Every brand in their portfolio had a slow and outdated website that provided a disjointed customer experience. To address this, they needed a solution that offered a richer and more convenient experience, allowing users to purchase educational services and products at any point along their HR journey. Additionally, the new platform needed to provide each sub-brand the ability to create their own unique brand experience while still aligning with SHRM's digital strategy.​

 

Implementing Drupal with AEM (Adobe Experience Manager), we developed a new website platform and design system that allows for seamless integration of marketing content into one website. Our intuitive yet modern UX and UI elevated every sub-brand's digital expression while meeting demands for customization, speed, and efficiency.