SALESFORCE EVENTS COLLATERAL

​

Blue Wolf, an IBM Company, brought me on board as a Contract Design Director to lead and guide a talented team of designers in the development and execution of a campaign for a series of events surrounding the Salesforce gathering. During my contract, I was responsible for overseeing the creative direction, ensuring alignment with brand guidelines, and driving the design process from conceptualization through to final execution. This involved collaborating closely with stakeholders, refining design concepts, and delivering assets that effectively communicated key messaging and enhanced the attendee experience. The result was a cohesive, visually compelling campaign that supported the overarching objectives of the Salesforce events.