CROSS-CHANNEL MARKETING CAMPAIGNS

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As Senior Art Director, I led a collaborative team of creative copy directors, photographers, designers, production staff, and sales professionals to produce cohesive, on-brand creative across a diverse range of platforms. My role involved overseeing the design and execution of various assets, including catalogs, print advertising, in-store signage, and digital marketing campaigns. Working closely with cross-functional teams, I ensured that each piece of creative not only aligned with the brand's visual identity but also effectively communicated the message to target audiences.

 

From concept to final execution, I was responsible for driving the creative vision, guiding the design process, and maintaining consistency across all touchpoints. This included collaborating with copywriters to refine messaging, coordinating with photographers to capture the right imagery, and working alongside production teams to ensure timely and accurate delivery of materials. My strategic approach to design helped enhance brand presence both online and offline, resulting in impactful campaigns that resonated with customers and elevated the overall brand experience.