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Firewood

Senior Art Diector

Firewood frequently held events for clients and social gatherings for Firewood employees. I was the point creative for most (if not all) of these campaigns.

Holiday Party 2018

As Senior Art Director at Firewood I was given the task of concepting and creating all of the graphics for the 2018 holiday party for over 400 employees at the Regency Ballroom. I centered the event around an urban graffiti concept and applied that to the key visual interactions to create a uniquely branded experience for everyone.

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The concept for the event was based on urban art. This was the approved visual to be used throughout the campaign.

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I applied this graffiti concept to Firewood’s mark, which became the visual centerpiece for the all-hands presentation, staff t-shirts, signage and employee gift packaging.

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Custom entry carpet executed by artist Dustin Macdonald.

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Packaging design for headphones which were given to employees as gifts.

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Main ballroom bar with graffiti treatment applied to backlit tables.

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Staff were all given ampersand t-shirts to wear during the event.

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Food station signage.

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Bar menues.

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Entry concept rendering.

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DJ stage concept rendering.

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The crew.

Firewood One Logo

A fun Firewood gathering in Golden Gate Park which evolved to into a larger branding initiative for Firewood as a way for employees to bond and attract new talent.

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Firewood Clairmont Client Events

Typically held at the over-the-top posh penthouse sweet at the Fairmont Hotel, these events were a way for Firewoods top brass to engage with existing clients and find new ones.

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Fairmont Hotel San Francisco. “Let’s Live it Up” campaign

 

A fortune teller was at hand giving sound advice to everyone at the party.

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Fairmont Hotel San Francisco. “To the Top” campaign

 

A Firewood client retention and development event held at the posh Fairmont penthouse suite.

Firewood Ignite Gallery Logo

Ignite is an on-site gallery where employees can show off their creative chops. Ignite became a larger brand initiative to entertain and retain current clients and develop new relationships with potential clients and talent. The logo visually represents a match book which is bold and timeless.

 

Music, fine art and performance, anything goes.

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